D#8 HW#3 Variability - 0 views
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Taylor Rowand on 30 Oct 11I think this page does a good job of describing what Manovich meant by variability in new media. The last statement, "Consequently, new media position the audience as users; able to manipulate and customize the media's experience for themselves to a greater degree than any previous form." is an ideal way to describe this phenomenon. The user of new media plays a huge part in how the media being viewed plays out over time. Interactivity is the cornerstone of this variability principle and I can see it being extended in the future to accomadate our (the users) needs and wants in ever more changing ways.